马塞诸斯州大学波士顿

Contemporary Marketing Certificate

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获得成功. Learn to market for today’s audience.

马塞诸斯州大学波士顿's Contemporary Marketing graduate certificate program is designed to provide you with the skills and knowledge you need to succeed in today's competitive marketing landscape. Marketing is being redefined every day in a world of rapid innovation, 快节奏的媒体, 大数据, and global competition, and the demand for outstanding marketing professionals has never been stronger. Through a combination of coursework and practical experience, you will hone your skills in areas such as market research, 广告, 数字营销, 和品牌.

*Course credit from a certificate will count toward a graduate degree should you choose to continue.

In this program, you will:

  • Learn the key concepts and principles of modern marketing, including market research, 品牌, 广告, and 数字营销
  • Analyze consumer behavior and market trends, and use this knowledge to develop effective marketing strategies
  • Gain hands-on experience with a variety of marketing tools and technologies, including social media platforms, search engine optimization, and customer relationship management software

Career Possibilities

Coordinate marketing initiatives and drive value for your organization as a marketing coordinator. Direct the development of enticing digital and print content as a creative director. Or, engage your audience with fun and interesting social campaigns as a social media manager. These are just a few of the possibilities.

成为一个(n):

  • Marketing Specialist
  • Social Media Coordinator
  • 内容创造者
  • 品牌经理
  • 市场分析员
  • 产品营销人员

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Plan Your Education

如何申请

Applicants must meet general graduate admission requirements in addition to the following program-specific requirements:

  • A bachelor’s degree from a regionally accredited U.S. institution of recognized standing or an international equivalent at the time of enrollment
  • A minimum, cumulative GPA of 2.75在4上.0 scale (or international equivalent) in all undergraduate work
  • Official transcripts for all institutions where you have earned more than 6 credits; if your transcript is in a language other than English, please include an English translation, validated by an official public translator
  • Statement of purpose
  • One (1) letter of recommendation
  • Statement of intent essay: This statement is your opportunity to show the graduate admissions committee why you wish to pursue graduate study, as well as your specific interest and goals.
  • If applicable, request official TOEFL, IELTS, PTE, or Duolingo scores. Please request IELTS scores to be sent to the University of Massachusetts Boston

最后期限 & 成本

最后期限: June 15 for fall, October 1 (priority deadline) or December 1 (final deadline) for spring

申请费: The nonrefundable application fee is $75. 马塞诸斯州大学波士顿 alumni and current students that plan to complete degree requirements prior to graduate enrollment can submit the application without paying the application fee.

Estimate Your Program 成本: Get a feel for your expected program costs using the Graduate Program 成本 Calculator.

Program 成本 Information: For more detailed information on costs, please visit the 财务主管的网站.

课程

Required Courses (12 Credits)

  • MBAMKT 671 - Marketing 研究 3信贷(年代)
  • MBAMKT 673 - Marketing Communications 3信贷(年代)
  • MBAMKT 674 - International Marketing 3信贷(年代)
  • MBAMKT 691 - Social Media Marketing 3信贷(年代)

Elective (3 Credits)

Complete one from below.

  • MBAMKT 675 - Business to Business Marketing 3信贷(年代)
  • MBAMKT 685 - Brain of the Consumer 3信贷(年代)
  • MBAMKT 692 - New Product Development 3信贷(年代)

Graduation Criteria

Complete 15 credits from five courses including four required courses and one elective.

额外的课程: Students without a business degree or have less than three years of experience in marketing must also complete MBAMKT 670 - Marketing Management.

Statute of limitations: 三年

联系

Director of Graduate Program Operations Tara Norton
塔拉.诺顿:不知道.edu
(617) 287-7720

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Marketing Department

Learn more about 马塞诸斯州大学波士顿's Department of Marketing, our research and our faculty.

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College of Management

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